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February 08, 2007

Jack Spade wants to feed the skinny models

Andy Spade is a clever marketer.  To boost the visibility of his brand, Jack Spade, Andy's team is handing out cookies shaped like hotdogs and hamburgers to models as they run between the tents.

The cookies even include a note: "These cookies have been baked with extra love and care, please visit jackspade.com to purchase a cookie, a portion of proceeds given to skinny people everywhere."

Way to go, Andy....Feed the models!!!  Only after you do, don't let them near a toilet.

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