The folks who make Skippy peanut butter and Lipton Teas have decided not to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline for its models.
Reuters has a piece on the announcement, and writes:
"Unilever has adopted a new global guideline that will require that all its future marketing communications should not use models or actors that are either excessively slim or promote 'unhealthy' slimness," Ralph Kugler, president of Unilever's home and personal care division, said Tuesday.
It's obvious what the solution to the skinny model problem is -- stop hiring models with eating disorders.
Pursue your object, be it what it will, steadily and indefatigably.
o
Posted by: Herve Leger | September 17, 2011 at 02:37 AM
Don't try to hard,the best things come when you least expect them to.
sd
Posted by: Air Max | September 04, 2011 at 11:31 PM
That's great! Support companies like that and boycott the ones who uses the super skinny models.
Posted by: Nike Air Max | September 02, 2011 at 04:39 AM
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Posted by: Nike Shox | April 25, 2011 at 09:51 AM
That's great! Support companies like that and boycott the ones who uses the super skinny models.
Posted by: Christine | July 14, 2010 at 07:00 PM