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May 13, 2007

Uniliver bans skinny models

Skippypeanutbutterjars_2 The folks who make Skippy peanut butter and Lipton Teas have decided not to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline for its models. 

Reuters has a piece on the announcement, and writes:

"Unilever has adopted a new global guideline that will require that all its future marketing communications should not use models or actors that are either excessively slim or promote 'unhealthy' slimness," Ralph Kugler, president of Unilever's home and personal care division, said Tuesday. Lipton_tea

It's obvious what the solution to the skinny model problem is -- stop hiring models with eating disorders.

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